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Jazwares, a leading global toy company focused on creating content through innovative play experiences, today announced the launch of Squishmallows ® on Roblox, the popular 3D games and experiences platform. which expands the world of the immensely popular Squishmallows plush toy brand. The Metaverse game brings together two popular culture favorites in an incredibly fun gaming experience for all ages. Developed in-house, the Squishmallows game is the ultimate social virtual world where fans can collect the Squishmallows virtual plush, hang out with friends in an ultra-cool and colorful world, participate in fun mini-games and customize their own house. on the theme of Squishmallows.

With Roblox averaging over 47 million daily active users, Jazwares leverages its portfolio and design and development expertise to create new, immersive brand experiences on the Roblox platform. In addition to celebrating the debut of the game Squishmallows, the company also officially announced today its brand new games studio, further expanding the play opportunities for children within the Metaverse. Under the name of Jazwares Game Studio, the company has brought together the best talents led by the prodigies of Roblox developers. Kyle hulse and Samuel jordan , which will help bring the studio’s vision to life of investing in the technologies and platforms on which children, families and fans engage today.

“Jazwares Game Studio is our next evolution in innovation. We’ve always been on the lookout for trends and as we’ve seen the Metaverse expand, we wanted to be able to create rewarding game experiences where kids spend more. in addition to their time ”, declared Laura Zebersky , President, Jazwares. “That’s why we’re leveraging our flagship brands, starting with plush feel Squishmallows, to develop games and fun times within Roblox.”

The main developments of Jazwares Game Studio are Kyle hulse , who joins as director of operations, and Samuel jordan , who will lead as Creative Director. Hulse started developing games on Roblox in 2015, and released his first game in 2017, at the age of 15, reaching over 30 million play sessions to date. Soon after, he started working with Roblox Corporation as a consultant for original games, brand partnerships and live operational events, then moved to UK for Roblox’s prestigious “Accelerator Program”, where he worked on multiple games, helping to generate hundreds of millions of gaming sessions and tens of millions of unique users on the platform. Jordan started his Roblox career designing maps and layouts for various developer games, which quickly caught the attention of Roblox, who then asked him to design and create maps for two of their events. site-wide. After participating in Roblox’s “Accelerator Program”, Jordan began creating 3D props for the Roblox avatar market, providing opportunities for partnering with major clothing brands, such as the luxury fashion house. . Stella mccartney , to design and create Roblox accessories for their lines. To date, his collection of original digital fashion pieces has sold over 20 million units on Roblox, making him one of the best-selling designers on the platform.

“We want Jazwares Game Studio to be the number one place for gaming, physically and digitally,” said Kyle hulse , Director of Operations, Jazwares Game Studio. “We see entering this space as a great way to continue to enrich our existing brands with the potential to develop them in multiple directions. It’s a really exciting and fast-paced space, and we can’t wait to see what lies ahead. ”

Since Squishmallows’ debut in 2017, the plush toy brand known for its super-soft feel and whimsical design has surpassed over 100 million plush toys sold, delighting fans of all ages, both online and in person. . Collectible Squishmallows are a social media sensation that continues to cultivate high popularity online. Squishmallows’ organic content has generated nearly five billion video views on TikTok and @squishmallows (and associated hashtags) have been tagged in over one million Instagram posts. Squishmallows social media channels have reached over 700,000 subscribers and nearly 100 global and local Facebook groups have been created by fans.

About Jazware

Jazwares, a subsidiary of Alleghany Capital Corporation (NYSE: Y), is a global leader in consumer products including toys, soft toys, action figures, collectibles, musical instruments and has grown recently extended to the category of costumes and pets. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. With over 20 years of design, development and manufacturing expertise, Jazwares is an award-winning company that gradually focuses on identifying new trends and transforming them into high-quality products for consumers of all ages.

Jazwares, headquartered at Sunrise, Florida , has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares has continued to grow through new product development and strategic business acquisitions. For more information on Jazwares, please visit

Media contacts:

Bret Ingraham
[email protected]

Nikki Liberator
DKC on behalf of Jazwares
[email protected]

This press release contains disclosures that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts, and can be identified by the use of words such as like “may”, “will”, “expect”, “project”, “estimate”, “anticipate”, “plan”, “believe”, “,” words or other comparable words . These forward-looking statements are based on Jazwares’ current plans or expectations and are subject to a number of uncertainties and risks. These statements are not guarantees of future performance, and Jazwares does not specifically intend to update these statements. Accordingly, current plans and planned actions may differ from those expressed in forward-looking statements made by Jazwares or on behalf of Jazwares.

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